So the music video was just released for Lolitina, the debut song by everyone's favorite lolita model, Misako Aoki. When I saw the video pop up on my Facebook page I was thrilled, finally a full length music video featuring brand, glorious, glorious brand! However the experience left me feeling underwhelmed. Let's talk about the Lolitina music video.
Misako is adorable
All of the outfits are perfectly coordinated
The video is extremely professional and visually quite striking
IT'S A LOLITA MUSIC VIDEO PEOPLE
Misako has the energy and personality of an deflated petticoat
Seriously, I love Misako Aoki, I think she's just fantastic, but she seemed so uninterested in performing it's ridiculous. In every shot, every single bloody shot, she seemed bored as hell and as a viewer that bored me to tears as well. Even during her dancing it seems that she is putting as little effort into it as possible, I'm almost impressed by how dull she was able to make a video that otherwise hit the nail square on it's head.
Now I don't speak Japanese, but unless the song is about how tired she is of being dressed up all the time then there really isn't an excuse for her to be acting this way. It's a shame because the song is not bad at all, despite the use of auto tune, and the video itself was really good. I did a little digging and found another video of her performing the song live, complete with shoeless back up dancers.
"Only Misako may wear brand shoes, dance in your socks you filthy peasants"
In this live performance she appears equally bored by the whole production. "La la, I'm having a good sing song. Wonder what's on the telly right now? Oh right, probably this. La la la. Gonna have me some pizza after this". I just don't understand.
So all in all I'd say watch the video. Once. Or twice if you're especially keen. It's not the worst thing I've ever seen but it certainly didn't leave an impression either.