Lolita is an alternative fashion of growing popularity that is based upon European clothing from the Victorian, Rococo and Regency periods. The fashion is the epitome of femininity as it features poofy skirts, lace, ribbons, flowers and bows. The umbrella of lolita style encompasses a large variety of looks including simple and sweet, spooky and even over the top styles.
The name "lolita" is a misnomer as the fashion has nothing to do with promiscuity and everything to do with modesty. No matter what the style of dress the shoulders are usually covered and there is always a knee length bell shape or A-line skirt. Unlike mainstream clothing the goal of lolita is not to create a sexy image but rather to maintain a cute or elegant appeal. The intention of lolita fashion is for women to wear what makes them feel beautiful and dress for their own happiness, not for the approval of the opposite sex.